![]() ![]() The visual hierarchy of the old reddit design was firmly on the left aligned post links. However, the balance is also felt with content to whitespace ratio, as seen below in this screenshot of the old reddit: The 3-column layout, as expected, does contain a lot more visual information. That said, the majority of users preferred the old version of reddit, citing niche specific custom stylesheets (more fun) and more helpful sidebar text. In fact, some of our users even utilized the reddit settings feature to specify that they would like to always display the default reddit stylesheet on their subreddits when browsing. Some subreddits have brutalist / iconoclastic design patterns in place, filled with memes and nontraditional navigational elements. This creates a more unified experience for visitors. There is, however, a new ‘rules’ card in the right rail. You can see an example of the /r/cars subreddit below:Īlso, conspicuously absent is the expanded sidebar text. At least the major subreddits our users tested did not have the specific stylesheets that the old reddit subreddits did. Reddit seems to have removed the ability to style your subreddits. Customization options on old reddit were better for subreddits. Users generally enjoyed the ability to view image posts without clicking on the individual links. ![]() This simply wasn’t possible and is a complete inversion of the old layout. Most of our users saw the images first, and then would read the headline for more context. The headline can now serve as more of a commentary or caption for the image than a description of the image. Whereas before, you had to parse the text of each link and decide if you were going to click on it based on the headline (and some reddit users can be quite crafty about the headlines), you now can see the content by default. This change bridges the navigation distance between discovery, content, and comments. It’s an interesting change that seems to have implications on the community aspect – the ability to comment. This change seems to firmly plant a stick in the sand proclaiming that reddit is about the content, not the links that its users have curated. Now onto the user feedback! Old reddit put the emphasis on links, new reddit puts the emphasis on content Note that reddit does have multiple ways to change the post feed format, but in all of these cases we went with the default view. Take note of all of the calls to action for registration or signing up:įurther, we can see that by default the content has been placed into expanded cards. A clear emphasis on registration has been integrated. Structurally, the first thing we notice is they went from a 2 column layout to a 3 column layout. Uses a logged in account as their primary usage pattern.Has been using the site anywhere from 6 months to 10 years. ![]()
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